Lipton is the world's largest tea brand. It stands for a specialist in tea, but also symbolises an international, stylish and urban...

In the tea market nowadays, apart from the traditional tea forms such as loose tea, tea cakes and tea bricks, there are also a wide range...

Palais des Thés revisited its visual brand identity to convey a clearer message to its customer but also to adapt to the evolving market.

Get to know the brand's story to understand its objective and offering. You will find out what makes Palais des Thés special as a tea brand!

“Brand management is a broad term used to describe marketing strategies to maintain, improve and bring awareness to the wider value and...

After spending quite a time on this completely “new” platform called Digimind I have realized that Mariage Frères hasn’t any news on it...

Mariage Frères is a tea brand that considers that tea has a soul and that its secret is reflected in its scent, or that sells it in this...

The data from digimind shows that the trend of Lipton has been somewhat affected by the epidemic in the past year. But overall the...

After the outbreak of Covid, people’s habits were changed. Therefore, I wanted to analyze the situation of Elephant Tea during the...

This Friday, I went to Monoprix near my home, it is a famous French supermarket chain. I had a field trip to check out Elephant Tea's...

Nowadays, digitalization is the tendency in the whole world especially after the pandemic. Every company, no matter big or small, new or...