Situation of Elephant Tea during the pandemic

After the outbreak of Covid, people’s habits were changed. Therefore, I wanted to analyze the situation of Elephant Tea during the pandemic. So the data I researched are from November 2019 to now.

In terms of global trends, elephant tea peaks in mentions from February to April 2020, and the number of mentions is approaching 60K. It was also during that time that most of the country went into lockdown, students stopped attending classes and employees worked from home. When people live at a slower pace, perhaps they are more likely to enjoy tea. Or perhaps the rumor that lemon tea can prevent Covid-19 has increased the public's interest in the tea brand.

There have been a few fluctuations since then but the number of mentions is nowhere near as high as in early 2020, with only 15K. And around 83K authors write articles and mentioned this tea brand, the overall mention numbers is about 149K.

Globally, male consumers account for 58%, female consumers account for 42%.

Female consumer aged from 26 to 40 represent 69% of the total female consumption, 18-25 represent 4%, 41-55 represent 22% and aged above 55 account for 2%.

For male, people from18 to 25 years old represent 45% while more than 55years old is 54%.

10% of people think this brand negatively, 34% are neutral and 56% think it positively.

The trend in France is the same as the global trend. The interests of the core group are mainly focused on Disneyland, account and beauté.

In France, 53% of the Elephant Tea consumer are male while 47% of them are female. 14% of people think this brand negatively, higher than the global average level; 29% are neutral and 57% think it positively which is slightly above the global average.

LAN Yilan