What do you associate with the elephant logo when you see it? Is it a simple, steady, down-to-earth image or an exotic and mysterious...

After having been bought by large industrial groups, Elephant Tea never ceased to expand over time and to develop its technical capacity...

“Brand management is a broad term used to describe marketing strategies to maintain, improve and bring awareness to the wider value and...

After the outbreak of Covid, people’s habits were changed. Therefore, I wanted to analyze the situation of Elephant Tea during the...

This Friday, I went to Monoprix near my home, it is a famous French supermarket chain. I had a field trip to check out Elephant Tea's...

Nowadays, digitalization is the tendency in the whole world especially after the pandemic. Every company, no matter big or small, new or...