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Lipton mainstream product reviews
Personally, I like to drink tea, especially black tea. There are many brands of black tea bags, why choose Lipton? The main reason is...

Yibin Zhang
2 min de lecture


An offline observation in retail store of centre Paris
Lipton is an entry-level tea bag brand that does not have its own offline stand-alone shops like other premium brands but is mainly sold...

Yibin Zhang
1 min de lecture


Lipton's international differentiation strategy in China
1992, Lipton entered China, the country with the longest history of tea drinking and the largest number of tea drinkers in the world....

Yibin Zhang
3 min de lecture


The brand story Lipton
Lipton is the world's largest tea brand. It stands for a specialist in tea, but also symbolises an international, stylish and urban...

Yibin Zhang
2 min de lecture


As the world's largest tea brand, how about Lipton's tea?
In the tea market nowadays, apart from the traditional tea forms such as loose tea, tea cakes and tea bricks, there are also a wide range...

Yibin Zhang
2 min de lecture


Situation of Lipton in last year
The data from digimind shows that the trend of Lipton has been somewhat affected by the epidemic in the past year. But overall the...

Yibin Zhang
1 min de lecture
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