Situation of Lipton in last year

The data from digimind shows that the trend of Lipton has been somewhat affected by the epidemic in the past year. But overall the feedback on the web has been very positive. There were 36k creators, 62k mentions and

225m searches, and the main demographics are

as shown in the graph, with men and women aged between 26 and 40, with men accounting for 56% and women 44% of the total.

Freelancers, such as artists, designers and entrepreneurs, make up a large part of the audience. Other professions are more likely to be related to working in an interior office such as teachers, lawyers, teachers, journalists, consultants, etc. The interests of these people are also dynamic and caring.

Two of the most prominent keywords are love and mother, which fits the warm feeling that Lipton tea bags bring. During the time period affected by the outbreak, we can see that Lipton also actively used hashtags to stir up greater buzz on social media platform, the most common of which were #lipton and #liptonrealiteas respectively. The most interesting thing is that the most popular emoji used when discussing the Lipton brand are hearts, gifts, hot tea and flames. The others were positive ones such as smiley face, sun, star and applause.

Yibin ZHANG