With an increased focus on premiumization and health & wellbeing in the tea category, Twinings is perfectly positioned to maximize the...

Palais des Thés cherishes Christmas as much as its customers so it comes up with a whole strategy around special offerings.

Mariage Frères is a premium tea supplier founded by – the ascendents of a family specialized in the commerce of spices, fragrant herbs,...

Twinings is an English marketer of tea and other beverages, including coffee, hot chocolate, and malt drinks, based in Andover,...

Personally, I like to drink tea, especially black tea. There are many brands of black tea bags, why choose Lipton? The main reason is...

Lipton is an entry-level tea bag brand that does not have its own offline stand-alone shops like other premium brands but is mainly sold...

Kusmi Tea aspires to internationalize more, but what about its digital presence? We will have a look into its brand awareness via Digimind.

What do you associate with the elephant logo when you see it? Is it a simple, steady, down-to-earth image or an exotic and mysterious...

How Kusmi Tea came up with a unique packaging, we can quickly recognize ? Here are its brand identity secrets.

An advertising campaign in the image of Kusmi Tea's innovation and products. "Beauté des Mélanges" marked a milestone in Kusmi's success.

Dive into Kusmi Tea's story : how it all started and what was the brand's path to become an important player in the premium tea industry.

Shopping in Palais des Thés is not only about purchasing, it is a whole sensory experience that will delight you from the first seconds.