Embark on the sleigh of Palais des Thés

It is time to light your cinnamon candle, put on your Christmas lights and wrap yourself in a soft plaid, hot steaming tea in hand. When it comes to holiday season, you have to give it your all! Creating the perfect mood is essential to emerge yourself into this magical time of the year.

Christmas is a crucial time for any brand as it presents a high sales potential. It might also attract new customers that will find out about your products for the first time thanks to the gift they receive. Therefore, it is essential to propose exclusive products with special packaging in order to make a rememberable impression for the brand. Packaging is actually one of the best ways to differentiate regular products from limited editions ones. They need to stand out by their visuals, colors but also merchandising.

Palais des Thés comes up with a whole strategy around Christmas with different kinds of offerings, all displayed in front of a midnight blue background, among fairy tell like firs. The first page of the website monopolizes the visitor’s attention and embark their visitors into a merry atmosphere.

To make their customers or potential ones feel special and lucky, they organized a big Christmas contest offering one year worth of teas and 30 vouchers. It is actually a very smart way to collect emails from online visitors and increase the number of people inscribed in their newsletter campaigns.

Moreover, they also have 2 types of Advent calendars, the “regular” one and the “Chercheurs de thé” (Tea seeker) with 24 tea samples which allows customers to taste different flavors. In this way, customers will be able to discover many tastes and identify those that they might want to buy in bigger quantities or trigger an additional purchase. Moreover, it demonstrates that the brand take into account both of its customer segments, which are beginners and initiates.

Palais des Thés proposes several options for gifts : either the teas in special packaging (color theme of Christmas : green, red, gold…) or gift boxes containing several flavors, including emblematic ones but also brand-new recipes. Both are gift-worthy given their really elegant figure and already nicely packed products.

Daphnée KORKMAZ