How to let millennials know about us?

After spending quite a time on this completely “new” platform called Digimind I have realized that Mariage Frères hasn’t any news on it yet. What I have found is literally two brothers, holding a cup of tea at a wedding! Mariage in French means wedding, and Frères is brothers. You can see why I came upon something like this on this platform now.

Well, A fragrant brand like Mariage Frères, in my opinion, should be on Digimind as soon as possible!

In today's world, both in the environment and within a company, changes occur frequently and swiftly. There are environmental elements, as well as technological innovation that have a significant impact on business success.

This change should encourage brands to adapt their online presence as much as their physical presence.

Keeping track of the shift and analyzing the elements that influence it can aid marketers of Mariage Frères in making better decisions and developing strategies that can adapt to the changing landscape.

As we can see from the new generations, everybody is doing their things online, everybody has a cellphone, a tablet, etc. Considering this transition of “digitalization”, Mariage Frères should maybe restructure their marketing strategy in order to reach those generations and be able to take the brand to the future. Overall, what I have just explained is basically understanding consumers. The better they understand consumers, the better they can meet their expectations as marketers.

Why?

Millennials and their purchasing power is increasing as they represent the largest demographic in the workforce and, as social media’s commercial role develops, it’s critical to understand what they are doing on the platforms. I say this because Digimind is a platform that caters to the younger generation, which is very difficult to use!

If Mariage Frères wishes to pass on its name to future generations, it must begin trying to participate in various digital platforms.

Yagmur OKCU.