As the world's largest tea brand, how about Lipton's tea?

In the tea market nowadays, apart from the traditional tea forms such as loose tea, tea cakes and tea bricks, there are also a wide range of tea bags sold after crushing the tea into tea bags. Among the brands selling tea bags, Lipton is considered to be the leader in selling affordable tea bags. In the streets and alleys of various convenience stores and supermarkets of all sizes can often see the figure of Lipton tea bags. And the price is very affordable, more than ten to twenty dollars will be able to buy a box. And Lipton offers a wide range of tea flavors and categories, both black tea, green tea, jasmine tea and other traditional tea categories, but also a variety of milk tea, herbal tea, lemon tea and other emerging flavors, a variety of options for you to choose.

It can be said that Lipton tea bags are relatively cost-effective, easy to obtain, simple to brew, and a variety of flavors, which is ideal for drinking in the office and other places where it is not convenient to make tea with a tea set. I have tried the Lipton brand of green tea, black tea, milk tea, fibrous tea and many other flavors, overall, the taste is quite okay, brewing if you pay attention to the water temperature and tea bag steeping time, the bitterness of the tea is not as heavy as the Internet proclaims. When compared with the price, it is considered a relatively cost-effective brand of tea bags on the market.

After all the good things are said, I would also like to talk about the disadvantages of Lipton tea bags. Firstly, the tea bags are filled with crushed tea powder after all, so the grade of the tea itself will not be too high. Second, because the tea leaves are too fine, so the tea contains substances precipitated especially fast, a little carelessness, the tea will be bitter and astringent. Thirdly, it is particularly unforgiving and will not have any taste after two bubbles.

As the world's largest tea brand, Lipton entered far east market in 1992, which has the longest history of tea drinking and the largest number of tea drinkers in the world, and now occupies a large market share. To be able to obtain such high sales in the hands of the people there who have the most "strict" requirements for tea drinks, in addition to marketing, and the establishment of its brand, quality assurance is inseparable. To sum up, Lipton as an entry-level tea drink is still relatively qualified.

[1]Bhasin, H. (2019, May 29). Marketing strategy of Lipton Tea. Marketing91. https://www.marketing91.com/marketing-strategy-of-lipton-tea/

[2]Lipton FAQ - US English. (n.d.). Lipton US. https://www.lipton.com/us/en/faqs.html

[3]Our Tea Collection. (n.d.). Lipton PK. Retrieved January 24, 2022, from https://www.lipton.com/pk/our-teas.html

Yibin ZHANG